Guerlain does Middle East. At last! After several companies catered to the affluent and genuinely discerning Middle-East market, an audience intent on appreciating perfumes through a profound familiarity with good ingredients and complex compositions, Guerlain has joined this trend.
Les Déserts d'Orient (Oriental Deserts) comprises three fragrances, inspired by mythical raw materials of Middle Eastern origin: incense, rose and oud. The fragrances are exclusively destined for the United Arab Emirates with some discussion into expanding distribution into Qatar and Kuwait later on. The Paris flagship boutique will eventually feature them as well.