The house of Guerlain launched an exclusive and limited edition La Petite Robe Noire in February 2009. In February 2011, it also presented the second limited edition of the line—La Petite Robe Noire 2. In early 2012, Guerlain decides to relaunch the debut and to offer the fragrance to a broad market. The new La Petite Robe Noire is modified, developed by the in-house perfumer Thierry Wasser. Inspired by the elegance and eternity of a little black dress, the perfume exudes Parisian chic and gracefulness. It opens with playful and sparkling aromas of black cherry, bergamot, red berries and almond. Bulgarian and Turkish roses rule the heart, further developing with notes of licorice and smoked black tea. Aniseed, tonka bean, vanilla, iris and patchouli form the base. The bottles of La Petite Robe Noire collection are replicas of the classical vials of the house, such as L'Heure Bleue. The dress print has been altered so that each of the past three bottles shows a different shape of this clothing. The animated ad campaign was created by French artists Olivier Kuntzel and Florence Deygas.